SBNM 5600 Marketing Management
This course provides a comprehensive understanding of the principles and practices of marketing management in a global business environment. Students will explore key marketing concepts, including market analysis, segmentation, targeting, positioning, consumer behavior, pricing, distribution channels, integrated marketing communications and digital marketing. Emphasis will be placed on the strategic decision-making process, leveraging data-driven insights to develop and implement effective marketing plans.
Offered
Fall, Spring, Summer