BADM 3040 E-Commerce: Emerging Technologies and Digital Business Practices
This course will cover best practices on using social media and mobile marketing to drive digital traffic and develop a competitive, e commerce presence. Additionally, the course will focus on emerging digital technologies including development of web sites, cloud based streaming, proliferation of software applications, payment platforms, and protection of consumers' financial data. Lastly, this course will examine changing societal factors impacting the digital world will be covered, including the mobile, "always on" culture and tracking of customer behavior.
Offered
Fall, Summer
Notes
Core Curriculum - SPS