SBNM 5650 Digital Marketing
This course examines how interactive technologies impact industries, redefine organizational structure and culture, and influence supply and demand. The course addresses popular e business models and their impact on consumer behavior. The majority of the course explores how organizations can leverage e enabled strategies across the marketing mix to achieve competitive advantage. Also addressed will be the impact of these new business models on organizational culture, emerging opportunities that may shape the future of business and marketing, and ethical issues in e marketing.