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B.S. in Advertising

Major requirements

Required semester hours: 68 sh

Course requirements

Prerequisites and supporting courses: 16 sh

BSE 2550Introduction to Information Systems

4
NONP 2710/NPM 4170/NPM 4170Introduction to Nonprofit Management and Leadership

2
PHIL 2530Business and Professional Ethics

2
PSYC 1000Introduction to Psychology

4
STAT 1490/GS 1490/MATH 1490/GS 1490/MATH 1490Introductory Statistics

4

Required core courses

ART 1030Two Dimensional Design

2
ART 2080Introduction to Graphic Design

2
ART 2081Advanced Graphic Design

4
ART 3081Digital Illustration

2
ART 3082Digital Imaging

2
BSE 2211Principles of Macroeconomics

4
BSE 2540/ORG 3034/ORG 3034Business Communication

2
BSE 2610/ORG 4094/ORG 4094Foundations of Marketing

4
BSE 2620Introduction to Advertising

2
BSE 3510Public Relations & Corporate Communication

2
BSE 3610Marketing Research and Consumer Behavior

4
BSE 3620Integrated Marketing Communication Strategy

4
BSE 3624Integrated Marketing Communication Execution

4
BSE 3670Introduction to Interactive Marketing

4
BSE 4970Internship in Business

1-8
COMM 1910Public Speaking

4
COMM 2150Media Literacy

4
COMM 3450Media and Society

4

12 semester hours from:

ART 1040Three Dimensional Design

2
ART 2010History of African Art

2
ART 2017History of Early Modern Art

2
ART 2018History of Contemporary Art

2
ART 2060Photography I

2
ART 2100Drawing II

2-4
ART 3060Photography II

2-4
ART 3100Drawing III

2-4
COMM 2155Audio Production I

2
COMM 2175Audio Production II

2
COMM 2355Video Production 1 (Field Production)

4
COMM 3355Video Production II (New Media)

4

Notes and restrictions

Students are required to complete an internship (BSE 4970) or to provide documentation of other work experience.

Honors

Application for admission should be made during the second semester of the third year. Students must have a 3.6 or higher GPA and must sign up for BSE 4000 (4 sh).

Research

Refer to BSE 4930 for directed research options.

See appropriate sections of the catalog for course descriptions.