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B.A. in Advertising

Major requirements

Required semester hours: 40 sh

Course requirements

Prerequisites and supporting courses: 16 sh

BSE 2550Introduction to Information Systems

4
NONP 2710/NPM 4170Introduction to Nonprofit Management and Leadership

2
PHIL 2530Business and Professional Ethics

2
PSYC 1000Introduction to Psychology

4
STAT 1490/GS 1490/MATH 1490Introductory Statistics

4

Required core courses

ART 1030Two Dimensional Design

2
ART 2080Introduction to Graphic Design

2
ART 2081Advanced Graphic Design

4
BSE 2211Principles of Macroeconomics

4
BSE 2540/ORG 3034Business Communication

2
BSE 2610/ORG 4094Foundations of Marketing

4
BSE 2620Introduction to Advertising

2
BSE 3510Public Relations & Corporate Communication

2
BSE 3610Marketing Research and Consumer Behavior

4
BSE 3620Integrated Marketing Communication Strategy

4
BSE 3624Integrated Marketing Communication Execution

4
COMM 1910Public Speaking

4
COMM 2150Media Literacy

4

Notes and restrictions

An internship is strongly recommended