B.A. in Advertising

Major requirements

Required semester hours: 40 sh

Course requirements

Prerequisites and supporting courses: 16 sh

BSE 2550Introduction to Information Systems

4

NONP 2710/NPM 4170Introduction to Nonprofit Management and Leadership

2

PHIL 2530Business and Professional Ethics

2

PSYC 1000Introduction to Psychology

4

STAT 1490/GS 1490/MATH 1490Introductory Statistics

4

Required core courses

ART 1030Two Dimensional Design

2

ART 2080Introduction to Graphic Design

2

ART 2081Advanced Graphic Design

4

BSE 2211Principles of Macroeconomics

4

BSE 2540/ORG 3034Business Communication

2

BSE 2610/ORG 4094Foundations of Marketing

4

BSE 2620Introduction to Advertising

2

BSE 3510Public Relations & Corporate Communication

2

BSE 3610Marketing Research and Consumer Behavior

4

BSE 3620Integrated Marketing Communication Strategy

4

BSE 3624Integrated Marketing Communication Execution

4

COMM 1910Public Speaking

4

COMM 2150Media Literacy

4

Notes and restrictions

An internship is strongly recommended