BSE 3510 Public Relations & Corporate Communication

This course covers public relations and corporate communications strategies. Topics include agency management, crisis strategies, personnel strategies, branding, and ethics. Analysis and writing of print, electronic, and oral messages to achieve organizational objectives i.e., writing backgrounders, boiler plates, fact sheets, press releases, speeches, newsletters, brochures, feature stories, annual reports, and intro bytes.

Credits

2

Prerequisite

BSE 2540 BSE 2610 Minimum grade P,T

Offered

Fall, Spring