BSE 3670 Introduction to Interactive Marketing

This course provides an introduction to principles, techniques and tools related to interactive marketing in the for-profit and nonprofit environments. Emphasis is placed on search engine marketing and optimization, social media marketing, email marketing, mobile marketing, and customer relationship management (CRM). Students will learn how to utilize data and technology to create a long-standing relationship with customers.

Credits

4

Prerequisite

BSE 2610 Minimum grade P,T

Offered

Fall