BSE 3840 Sport Marketing and Sales

This course focuses on the strategic role of marketing programs and sales techniques in generating sports business revenue. Through application of specific marketing tools and frameworks, students will gain skills necessary to: identify revenue-generating opportunities, develop criteria to compare and analyze alternatives, and lastly, make strategically sound business decision in the sports business context.

Credits

4

Prerequisite

BSE 2610 BSE 3660(1778)

Offered

Spring